The ASE BU foresees that 2017 will be a year of great challenges, with new products being launched, opening up to new markets and the start of new areas of activity, transversely supported by a new organisational model, heavily client-oriented and demanding operational excellency, as well as an ever-growing reliance on technology and sustainable growth.
Despite the fact that these perspectives of growth are quite aggressive, there is confidence in the Unit and the belief that the goals that were set-out will be attained, since the business plan is based on a set of commercial opportunities that safely meet the demands of the plan that was laid out.
In parallel, the Unit will pursue the development of its outlined strategies, such as implementing a new business model for the sale of protection and control products, launching a new storage activity area, as well as a vast number of initiatives in technological innovation, of operational excellency, of commercial proactivity, focused on the client and on developing talent.
For 2017, our goal is to also simplify working methods and internal procedures, seeking to make the Unit more agile and homogenous, ensuring greater speed and efficiency in our response to the client and to the market in general.
Finally, one of our goals for 2017 is to set up the foundations to make ASE BU one of the best companies to work for in Portugal, in its field of expertise.